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European Halal Market Outlook by Abdalhamid Evans
Senior Analyst, Imarat Consultants
There is a useful feature available on Google, whereby you can see the interest in a particular subject, based on search frequency, over a given period of time. Worldwide interest in Halal, based on Google searches, has doubled in the past five years, providing us with some statistical foundation for claims that the global Halal market is growing.
It is clear from the graph that the change over the past 18 months has been more dramatic than over the preceding four years, confirming the view that the Halal market is heating up, despite a general cooling in many other sectors.